Well, designed ads can help you a great way of informing your site visitors about any new launches, schemes and various offers. When you display these ads on your site you actively invest in enhancing the potential revenue from each visitor. However, with loads of benefits, there are some side effects of displaying your ads on your site. However, these “side effects are limited to the instances when you position your ads wrongly on your site. Here are a few tips informing about the wrong places where you should avoid positioning your ads:
Don’t place ads above the product list
Placing the ads related to offers, events or new launches is one of the best ways to create awareness. However, avoid positioning such ads just above the list of products
Such representations don’t offer a clear impact on the visitors and many times the visitors may mistake these ads for some information related to the product list while the buttons the buttons could be considered as the sorting/filtering options.
- In fact, the visitor on your product list wants to quickly select the desired product, check the prices and complete make the buying decision.
- Hence being more focused on a specific product(s) he is more likely to see consider only the elements that are directly related to the products
Don’t position ads within product list
When you place the ad in within the product list the users can consider them as partitions denoting the end of the current page element. They may think that the portion below the ad might be a new page element that is not related directly to their search.
- If the ad appears in the first fold of your product list page in the bottom pane then the visitors would most likely not consider scrolling down and it limits the number of produces they would consider thus powering the possibilities of purchase.
Avoid overlay Dialog Boxes
Many e-commerce sites love to highlight the survey or subscription communication by displaying it as an overlay dialog box. However, most of the users not only find them confusing but in some case, they also take them as a spam. Many of them would instinctively press the escape button without even taking the trouble to pass a swift glance over the matter.
- Besides, it can seem like a clever attempt to compel the users for providing their information (name or email address) in order to browse the page.
- In any case, it not only fails to leave the right impact or meet the objectives but can also alarm the users unnecessarily even if your site is genuine and you don’t intend to use
- So keep the overlay for the help, communication important changes, and contents of the shopping cart. And keep the overlay dialog box contend short simple and self-
- You may provide a read more buttons for the extra length of content but the first few lines visible in the first fold should be quick, clear and possibly presented in an interesting, quirky manner- both in terms of content and design.
Don’t put king size ads on Home Page
Many eCommerce sites put their king-size ads on the homepage considering that it is the first page on which the visitor land. Ironically based on the same argument it is not at all ideal to place your larger than life flashy ads on the Homepage! Visitors generally check your homepage to get an overview of your site, its products, and any latest offers but massive ad displays can intimidate them and spoil their first impression”!
- You cannot expect your visitors to be converted into the regular audience if you spoil their very first impression!
- Besides many sites do allow the external ads and the visitors may perceive such ads as a part of external ads.
- But that doesn’t mean that you should completely avoid displaying ads on your homepage. The only thing to keep in mind is that keep it relevant and graphically descriptive rather than turning it into a flashy, king-size ad.
- An ideal ad should have a crispy header in the left, product photos in the middle and present/discount prices/dates or other relevant information in the right position!
Display ads in the left sidebar for the best experience
Displaying the discounted, launches or other ads in the left sidebar is considered as the best practice provided that you offer a full-length ad that is either wrapped up in the first fold itself or displays all the key information and relevant buttons/links in the first fold.
- Consider supporting such ads with models/real life product images to clearly tell the visitors about the product/event/discount with which the ad is related.
- Use bold and good sized fonts and headings should be crispy and quick.
- Overlaying should be avoided the overlays ads for communication subscription, surveys or even participation. You might only consider them for communicating any key changes in policy or prod category deletion/addition. Period!
- Keep the content neat, clean and quick.
Displaying ads on the homepage
- Homepage ad should be designed in such a so that they should not spoil the uniformity/consistency of the rest of the
- Avoid king-size intimidating ads and don’t allocate them the unreasonably huge amount of page space.
- Make such ads retina-friendly and minimalist.
- You may also cozier using the marquee ads with an explanatory display like the limited offers can have a real-time timer.
Alisha is a content writer and director of operations. She writes for various industries like travel, wildlife, history, art, and of course technology! She works with B2B and B2C businesses providing digital marketing content that gains social media attention and increases their search engine visibility.