Hi Friends, We are back with the Interview series Super moms which were started last year. This year it will bring many inspiring journeys as promised. The third mommy in our Interview series is Ranjana Saha- E boutique owner, ex-IT professional and mommy of a cute boy. She is a successful entrepreneur and runs an international E- boutique Rangmantra, which ships clothes worldwide.
Tell us about yourself ?
I was born and brought up in Assam, the land of natural beauty. Since my childhood I am fascinated with beauty and fashion, I sometimes think I was born to love the power of clothing and the transformative quality of dressing up. After my schooling from Oil India School, Dhuliajan, I did my Graduation and then pursued Masters in Computers in Delhi. Throughout my schooling and also in colleges, I always used to get praised for my dressing and fashion senses. That time I had never dreamt that I will be taking up fashion as my profession someday and always wanted to pursue my career in Computers and IT. I had worked with National Cash Register (NCR) in Delhi before moving to Bangalore with Fidelity.
When and how did you start your business?
Ans: I’ve always been very strong-minded and opinionated about fashion; what I want to wear, what looks best on others, and just about fashion in general. When we were discussing our start-up idea, my husband had many innovative ideas but I could only relate myself only to the fashion part of it. Finally, after a year of market study, knowing whos-who in the business and understanding the supply chain, RANG MANTRA was incorporated in Singapore in 2015! Since then it has been continuous evolution of my collections.
What made you start the business?
I had worked here for a couple of years with local IT recruiting firms before our child, Samraat was born in 2012. I took maternity break from my job for just over a year. When I started again, I realized I was not able to give enough time to my little one which had started bothering me constantly. Prasun had then suggested why we don’t start something new where I can be at home near to our child and also can follow my career. We discussed heavily on this topic, tried few things and then RANG MANTRA just happened
What challenges you have faced in this journey? How did you tackle the hurdles?
Yes, there were a lot of hurdles along the way, from reaching out to masses or find a cost-effective supply chain etc. Every day is a challenge especially in a market like Singapore which is small and where there are more than enough competitions. Sometimes it was very discouraging when few of my close friends who used to discuss my business have now started their own on the same lines, splitting the close acquaintance customers. But now, overcoming these obstacles made me realize my own strengths and build more confidence to take more challenges. I also had the support of amazing family and friends who wouldn’t let me forget who I am and would often remind me of it.
Did your family help you in your business?
In the initial struggle days, my husband always keeps reminding myself saying your moment will arrive and you have to be ready for it. You have to be focused on what you are hoping to achieve and be very dedicated because you know things now that you didn’t when it started.
Prasun supported me initially in the administrative part, set-up the IT part and the media/advertisement part. The www.rangmantra.com website has been designed and developed in-house by him. He also has developed an e-invoicing system, an automated order management utility and a dispatch tracker which has made my operations seamless. Prasun is also the official Data Protection Officer (DPO) of RANG MANTRA, ensuring the customer’s personal data is well protected under Singapore’s PDPA enforcement.
Do you have any special moment or memory of achievement?
In these brief 3 years in business RANG MANTRA already has some significant accolades as published on our website, but I think one of the best achievements so far, professionally speaking, is probably being asked to participate in the entrepreneurship cover with INDIA SE magazine doing an article about me and my “RANG MANTRA” Collection.
What is your goal?
I plan to make my mark not only in Singapore but also internationally promoting the Indian Handloom Fashion because of my Indian roots along with my love and appreciation for the future, spirituality and fashion help to fuel my fire.
I’d eventually like to have my own long-standing flagship store and to be stocked in various retail fashion stores and boutiques. I hope the RANG MANTRA label will be recognized as a well established and reputable brand. Most importantly, I want RANG MANTRA to be a successful business no matter how big or small it may be.
What is your best selling product?
Sarees & Lehengas are the two main product lines under brand RANG MANTRA, but of course, sarees are the best selling product.
Fusion sarees is a new trend for women who love to experiment with sarees. In the handloom space, linens are back with a bang. There is a lot of evolution linen fashion had gone through as being one of the most comfortable fabrics to flaunt. Be it for parties or office wear or everyday wear, the timeless beauty of linens will only leave you impressed.
And then there are majestic looms which can be as trendy as always. The Kanjivarams, Muga & Eri silks, Benarasis, Ikkat, Paithani, Gadhwals, Nakshi Kantha are just a few to name which every Indian woman feels proud to flaunt with be it a wedding function, a party, a festival or a fashion gathering.
Hand-painted sarees on pure silk are always in demand in RANG MANTRA collections. I am proud to associate and work directly with artists from NIFT who design and hand-paint for my collections with incredible precision and quality.
What tips would you like to give to new business women?
Do what you are passionate about instead of just following other success stories.
How do you manage to give time to your family and your profession?
Over these years, I have established limits and boundaries between family and work. Apart from my fashion interest, I’m inclined to a variety of things like listening to music, spirituality, cooking & of course travelling to new destinations. Music is a great stress-buster for me. I like to explore new places. I used to paint before but now don’t really make time for it. Spending quality time with my family and cooking for them is the most satisfying part of all that I do outside by profession.
Do you have any success mantra to share with our readers?
Ans: I believe if you do what you think you are best at, success will follow you.
Where can we find you?
Apart from our website www.rangmantra.com, we have a Facebook page with 5K+ followers where I am always in touch with my customers. I am also available on WhatsApp at +65 91050132 and on email@example.com & also with an appointment at my home boutique at The Mezzo, Balestier Road.
Facebook page: https://www.facebook.com/rangmantra.sg/
We wish Ranjana All the very best for her future endeavors !!
Stay tuned for such inspiring journeys.
THANK YOU !!